Because unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy than ‘necessary’ things." Water, but make it a joke "In fact, we strive to be unnecessary in everything we do. "Liquid Death is a completely unnecessary approach to bottled water," the company’s About Us section reads. The brand’s website states its intentions very clearly. And they want you to know that they know. Of course, Liquid Death knows that, stripped of all its "deadly" design, its product is nothing more than water in a can. ![]() Especially the punks who shop at Whole Foods. While Fiji Water may target the yoga instructor, Boxed Water the unassuming supermodel, and Topo Chico the trendy city dweller (we could go on forever), Liquid Death’s marketed message is simple: Punks need water, too. Sure, it’s putting an unnecessary price tag on H2O (just another one of American capitalism’s hilarious quirks), but really it’s selling you a message, one it hopes you’ll be able to identify with. In this sense, Liquid Death is really no different from any other brand in the bottled water industry. You can buy it straight off the company’s website or from a few well-known grocery and convenient stores, like 7-11, Sprouts Farmers Market, Whole Foods, and Sheetz. You can get your Liquid Death sparkling or flat, in a six-pack or solo. Honestly, the last thing you’d expect to find inside a can of Liquid Death is plain old water. Liquid Death’s logo - a skull that appears to be melting or on fire - stretches across the front of each can beneath the words "murder your thirst" and the brand’s name, etched in gothic lettering. The water in question is sourced in the Austrian Alps and comes in tallboy aluminum cans that look a lot like intimidating energy drinks or craft beer. Liquid Death, the latest venture from Netflix creative director Mike Cessario, bills itself as water that "murders your thirst" better than any other water out there. Yes, the metallic, sweaty smell of punk rock is in the air. ![]() Just the other day, the Venice Beach boardwalk erupted into punk-rock madness during Machine Gun Kelly’s impromptu rooftop concert. Kourtney Kardashian is wearing combat boots and tattooing Travis Barker’s sole remaining patch of bare skin. They’re screaming the lyrics of Avril Lavigne’s "Sk8er Boi" while watching her debut TikTok video. ![]() Millennials are once again strutting around in ripped, baggy jeans and tight tank tops. There’s no denying it: The punk rock renaissance is upon us.
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